Dr. Candace Linklater, founder of Relentless Indigenous Woman (RIW), came to Swank with a powerful vision — to make learning cool. In addition to consulting and workshops, the brand also runs a podcast and needed a strong, cohesive identity to unite all its offerings. The project focused on three key goals: growing the podcast audience, booking more consulting projects, and positioning the brand as a leader in Indigenous education.
The RIW brand was already deeply rooted in authenticity, community, and connection. Our role was to elevate it. We designed a modern logo system and provided a personalized photoshoot to sharpen its visual presence. On the digital side, we developed new elements on the existing site and created a podcast hub to make engagement seamless and valuable. Social media templates and a podcast relaunch campaign gave the brand a consistent, confident voice online.
RIW walked away with a brand that matches its name. It’s powerful, polished, and true to its roots. The refreshed identity equips the RIW team to confidently grow its consulting presence and reintroduce its podcast to a wider audience. With a reinvigorated online presence and clear strategy, the brand is now positioned to lead in Indigenous education, consulting, and storytelling with unstoppable, relentless momentum.
Copyright 2024/25 © Swank Collective. All rights reserved.
