In collaboration with Casa Mia Montessori’s owner and founder, Gergana Emanuilova, we embarked on a comprehensive rebranding initiative to reflect the school's evolution and deep commitment to Montessori education. Formerly known as Forest Tales Montessori, Casa Mia sought a renewed identity that would authentically capture its philosophy of fostering independence, curiosity, and a lifelong love of learning. Our goal was to create a cohesive brand experience that resonates with both children and parents, emphasizing the nurturing, hands-on, and child-centered environment that defines Montessori education.
1. Brand Naming
Drawing inspiration from the Montessori program's Italian origins, we proposed the name "Casa Mia," meaning "My Home." This name encapsulates the school's role as a second home where children learn, grow, and thrive in a warm, inclusive environment.
2. Logo and Branding
We designed a new logo and established a visual identity that reflects the essence of Casa Mia Montessori. The branding concept, symbolized by wooden blocks, represents the foundation of a loving and nurturing environment for children to flourish.
3. Website Development
We designed a new templated website to create an engaging and informative online presence. The site highlights Casa Mia’s programs, Montessori philosophy, and community involvement while ensuring a seamless user experience for both prospective and current families. Our goal was to make navigating the website as intuitive and welcoming as the high-quality care children receive within the school.
4. Custom Photoshoot
To authentically capture the environment and activities at Casa Mia, we conducted a custom photoshoot. The resulting imagery highlights the school's facilities, programs, and the joyful experiences of the children, enhancing the visual storytelling on the website and promotional materials.
5. Signage Design
We designed exterior signage that aligns with the new brand identity, ensuring visibility and reinforcing the welcoming atmosphere of Casa Mia Montessori.
6. Digital Contract Design
To streamline administrative processes, we created digital contract templates that are both functional and on-brand, facilitating efficient communication with parents
and guardians.
Through these initiatives, we aimed to position Casa Mia Montessori as a leading early childhood education provider in Calgary, reflecting its dedication to blending health, education, care, and respect seamlessly.
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