Midwest Surveys is an employee-owned land surveying firm that provides geomatics and engineering services throughout Western Canada. They approached Swank Collective to modernize their brand and better communicate their expertise. With nearly two decades since its last brand update, Midwest sought a refresh that would reflect its growth, expanded service offerings, and leadership in the industry. The rebranding initiative aimed to position Midwest as a modern, tech-driven company while emphasizing its customer-centric approach and engineering expertise.
Challenges Addressed
The rebrand needed to honour Midwest’s rich history while asserting the company’s leadership in the evolving geomatics and engineering sectors. This shift in messaging resulted in a brand perspective that was both dependable and innovative.
Solutions Delivered
Visual Identity: A cohesive brand identity redesign to reflect a more modern, trusted, and innovative look and feel. Included a comprehensive brand guide and redesign of various brand and marketing assets and materials.
Brand Messaging and Copywriting: Clear, customer-focused communication emphasizing their deep level of experience and commitment to innovation and personalized solutions.
Website: A user-friendly and SEO-optimized website experience that showcases Midwest’s expertise across various industries, their breadth of service offerings, and their forward-thinking approach.
Photography: Custom on-site photoshoot in partnership with Gerard Yunker to highlight the team’s expertise, service offering, and technological capabilities.
Through this comprehensive rebranding initiative, Midwest Surveys is ready to reinforce its reputation as a trusted surveying partner while establishing itself as a leader in the geomatics and engineering industries.
We had the pleasure of working with the team at Swank when we decided to refresh our 75 year old brand. It felt like a massive undertaking, but they helped guide us throughout the entire process, ensuring we were happy every step of the way. We worked mainly with Marta, Manuel, and Danielle and they were always in constant contact, checking in, and communicating effectively. They were receptive to our feedback and incorporating our ideas, helping to bring our vision to life. Swank is a highly professional team, offering fairly priced services, while delivering a job well done. As we enter the final phase of the journey, we cannot say enough good things about the team at Swank and are so happy we chose them to help elevate our brand.
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