Since 2012, AJM Environmental has been providing environmental consulting services to clients in a variety of sectors across Western Canada and were often building custom software to help their clients better measure and monitor environmental impacts, improve operational efficiencies and meet regulatory standards. So nice of them. In doing so, they identified the need for better, fit-for-purpose, tech-enabled tools that could be easily deployed to other environmental professionals - at scale. While AJM already has a clever team of developers building the software, they came to us to help build a “sister brand” for the technology tools and a marketing plan to start acting like a technology company rather than a consultancy. With these marching orders, we collaborated with Ali & Able to devise Bio-Logic.io and a range of sub-brands for each of the tech tools within the Bio-Logic stable. We built out a set of brand guidelines, and new website that would nod to parent company - AJM Environmental (for street cred in the environmental compliance world), while being able to stand on its own as a fully-fledged SAAS-based offering - ready for global deployment. Like most of our clients - we’re still going steady. Now rolling out a digital strategy and a formal media launch for the platform.
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We were introduced to Marta and Manuel at Swank by Ali & Able and since then, we have had the pleasure of working on some great projects together where their creativity has really shined! Some highlights of their work with us include: creating a new brand identity for AJM Environmental's sister company, BioLogic, the development of a new SaaS-based website, and their talented team re-skinned one of our BioLogic software application tools. It was very easy to collaborate with the Swank team, share our feedback, and they completed all these projects on time and on budget! We look forward to continuing to work with Swank into the future!
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