Education and beauty products for 'non-makeup' folks

Adrienne Furrie



Adrienne Furrie

What we did:

E-Commerce Experience,
Brand Identity,

Awards & Recognitions

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Project Overview

Adrienne Furrie is a Calgary-based makeup artist and founder of Adrienne Furrie Makeup and Studio. Adrienne came to us looking for a revamp for her brand along with a new shoppable website for her courses and for her growing line of makeup products. We worked with our partner Ali & Able to identify her target audience and to create a cohesive brand personality, look and feel, and proposition that would resonate with confident and successful women - who happen to need help in the makeup department. 

Adrienne’s product line is classic and approachable, simple to use, and perfectly curated, while her live classes and makeup application services are designed to educate, build confidence and simplify the dark art of makeup

We built a new custom Shopify website for Adrienne, with an updated look and feel. We created modern-meets-prairie-chic floral and gold brand elements and built a super functional site that showcases, educates, and sells her products, services and events. Recently we added a new subscription service the site complete with custom animations detailing how it all works and have created a 'sweet' suite of graphics for here social media platforms.

Finally, we had the opportunity to brand Adrienne’s very first product in her own line of locally sourced, sustainable beauty products which included a natural beeswax super lux lip balm available in ‘Birthday Suit” (natural) and “Mint Condition” (mint) - Now available in Blush Lane. 

We continue to work with Adrienne as a partner with a few exciting and beautiful new projects in the pipeline.

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