Case Studies

We help companies (just like yours) realize their brand dreams and business goals.

We have a defined andcollaborative process with our clients.

Here are some of the most commonly asked questions that we get asked. If you have a question that isn’t listed here feel free to give us a shout at info@swankcollective.com

How much does a project usually cost?

The cost can vary greatly and is dependent on many factors. We work closely with you to craft a unique solution based on your challenges as a business and the goals for your brand. Your brand is an investment in the future of your business and how you're seen by your customer. We work with you to ensure you are getting the greatest value for your investment while ensuring you're able to keep the lights on in other areas of your business.

What services do you offer?

Due to our business model as a Collective, we are able to offer a massive range of services without crossing into the "jack of all trades, master of none" territory. How do we do this? We hand select the best of the best across a range of skillsets and disciplines and pull together the perfect team for each solution we are crafting. You will always get exactly what you need, delivered by specialists and experts. Look at Swank as the general contractor of your brand, whether you need designers, developers, strategists, content developers, social media experts, or anything in between...we will build the right team for you. Check out the list of services we offer!

What is a brand

Contrary to popular belief, it's not just your name or logo! In fact, a true brand is a sum of all its parts and how those parts are experienced by your audience. It's every way you engage with your market: online, offline, and everywhere in between. A brand includes your logo and colours, your messaging, your tone, your digital image, how you promote yourself, and the emotional response you elicit from your audience. Your true brand embodies the personality of your business and how it portrays to the market.

What can a new website do for me?

What can't it do should be the question? Whether you have an existing website that's a bit outdated or a new business that needs a website, the benefits are endless. Your website is the first and most important place your customer is going to find you, so a good impression is key. It is the home base for your brand and all your company's content. A well-built website, aimed at generating conversions for your business, should captivate your audience. As a business, it helps you achieve your bottom line by reducing the costs of communication, targeting a larger market, and gaining market share over your competition. Your website should paint a journey of discovery and create a lasting connection to your brand. It should be your best salesperson. Click here to check out some of the websites we have built!

Why should I redesign my website?

The fact is, websites, and anything in the digital space, have a shelf life. Strategically speaking, it is good to update or reinvent your online experience every so often. This ensures you are always presenting a modern approach to your business, and adapting to the needs and habits of your audience. Offering a refreshed look and captivating experience sets you apart from your competition.

Can my website make me money?

Oh yes, in a multitude of ways! The most important ways your website can make you money is through conversions such as lead generation, and subscriptions, or by selling your product online. Swank Collective can help you with both! Since the pandemic started, eCommerce has grown exponentially and we know all the right platforms. Businesses are seeing more and more customers finding them online first, rather than through brick-and-mortar traditional methods. If you want to know how we can help your website make you money - contact us!

Can my website generate more leads?

Yes, there are many ways to generate leads using your website. It's a fantastic way of automating your face-to-face process, by utilizing sign up forms, questionnaires, quote requests, and landing pages, you can turn visitors into customers without lifting a finger.

What other ways can I grow my business

Your business connects you with your target market in many areas and we can help you with an end-to-end solution that will ensure you've covered all your bases. From marketing and brand strategies to social media or digital advertising, we aim at discovering ways you can connect with new customers in the real world through online experiences. Ensuring you're introducing your brand and selling it to your online visitors effectively, as well as capturing an audience you may not have otherwise.

Do I need to start from scratch to see a difference in my brand?

Not necessarily, sometimes you can get immense value from doing a small refresh on your brand. Your brand may not be a complete waste, but there may be some gaps or areas where you could be doing better. Those gaps can be filled by communicating more effectively or refreshing your visual approach. We will work with you to determine which areas of your brand need improvement, and create a solution for bringing the most value toward the growth of your brand.

Whats the difference between brand enrichment and cultivation?

Brand enrichment is taking an existing brand that may be missing the mark in a few areas, and breathing new life into it. This could be a small update to your logo or visual identity, a change to your brand strategy and messaging, or a refresh of your online experience to ensure it captures the right audience. Brand cultivation is taking your business, and diving deep into your market and your competition to figure out a brand strategy that will propel you way past your competitors. It's building (or rebuilding) your brand from the ground up to be as effective as possible. This can include a new visual identity, a new direction for your messaging to connect with a new audience, a new online experience to provide you value and conversions where you never had them, and more...

How can a brand create an emotional connection?

A brand can create an emotional connection through visuals, messaging, and the experience it gives to your audience. The key is taking the time upfront to discover what makes your customers tick, what are your customers looking for, and how can you relate to your customers or elicit a response from them. In the same way, you feel warm and cozy inside when you see a warmhearted animal commercial or the way your belly growls when you see that delicious hamburger commercial, every brand can create an emotional connection with the intended audience.

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CULTIVATING BRANDS

Cultivate
/ˈkəltəˌvāt/‍

(verb)

To improve by labour, care & craft

To foster growth of

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Case Studies

We help companies (just like yours) realize their brand dreams and business goals.

Bow Valley College

Solastalgia Zine

Plant + People

Approach Controls

Tailwind Ventures

True North Cannabis

Blue Sky Hemp Ventures

Uptown Jerky Co.

Impact Energy Services

TORC

Drift & Sonder

Clavis Studio Online Experience

YYC Cycle

AJM Environmental

Zamplo

We have a defined andcollaborative process with our clients.

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